BUSINESS NEWS EasyPark Group Acquires Flowbird and Parkopedia A t the beginning of the year, EasyPark Group announced the com- pletion of its strategic acquisition of Flowbird Group. Cameron Clayton, current CEO of EasyPark Group, has been appointed as the CEO of the new joint company. Frédéric Beylier, the current CEO of Flowbird Group, is leaving the company. “Today marks a step toward improving space utilization world- wide as EasyPark Group and Flowbird come together as one team. Our broader set of offerings will empower our customers to optimize mobility and reinvest in public transportation, greenspaces and the revitalization of urban centres. Together, we’ll make cities more live- able,” says Cameron Clayton, CEO of EasyPark Group (read more on page 12/13). “As I step aside after a thrilling growth journey with the Flowbird teams, I’m confident that the future of the joint company holds more promising adventures and successes with its talented and dedicated people,” says Frédéric Beylier, CEO of Flowbird Group. EasyPark acquires Parkopedia Recently, EasyPark Group has also announced the acquisition of Parkopedia. The Swedish company says it wants to use in-car tech- nology to enable a seamless, data-driven mobility experience. Parkopedia has been collecting and aggregating data from on- street parking for almost two decades. Since its foundation in 2007, the company has developed into a leading global provider of con- nected car services. Cameron Clayton, CEO of EasyPark Group, says: “Parkopedia’s in- car data integration and payment technology, coupled with our digi- tal parking solutions and on-street parking equipment, allows us to address the entire driver experience, and we are excited to share this platform with our current and future partners. Together, we will con- tinue making driver journeys smoother and making an open plat- form for the whole of the global mobility industry.” k r a P y s a E © EasyPark and Parkopedia want to further optimise the driving experience with integrated in-car solutions. Eugene Tsyrklevich, Founder and CEO of Parkopedia, said: “This is a transformative moment for data-driven mobility. Together with EasyPark Group, we are expanding upon our combined capabilities, providing new products and features, built on highly accurate data and payment expertise, that enhance connected car services and data monetization opportunities across municipalities and the auto- motive industry.” Vitruvian Partners, Verdane and Searchlight Capital Partners L.P., the investment firms that own the joint company, support both the acquisitions. The parties have agreed not to disclose the terms of the transaction. EasyPark Group partners with Hubject EasyPark Group has also announced a strategic partnership with Hubject, a global market leader in electric vehicle (EV) interoperabil- ity. This collaboration is intended to provide a smoother journey for drivers of electric vehicles using EasyPark, by enabling them to park and charge at more than 600,000 stations across Europe. Access to Hubject’s network will enable EasyPark to offer parking and charging across multiple European countries, further supporting EasyPark’s commitment to a smarter and more sustainable urban mobility ex- perience. “We are excited to partner with EasyPark Group to extend our eRoaming solution to more EV users across Europe. By working to- gether, we can streamline charging access and deliver reliable mobil- ity to a growing audience”, says Christian Hahn, CEO of Hubject. As part of the partnership, it is planned that all EasyPark customers will be able to charge at more than 600,000 stations on the European mainland, expanding EasyPark’s Parking and Charging service beyond its existing locations in Sweden, Norway and Slovenia. More parking space through partnership with XPark In the Netherlands, EasyPark has started a cooperation with XPark, supplier of a parking management system for owners and managers of car parks. In the course of this the EasyPark app allows users to access XPark sites in the Netherlands. XPark has 70 sites equipped with a parking system, mainly at office buildings closed by a barrier. More and more of these are being opened to the public. In the first six months, this should be possible at 12 locations. When users have li- cense plate recognition enabled in their EasyPark account, the li- cense plate will be read on arrival and XPark will ensure the barrier opens. It also automatically starts the parking session in the app. Michael Stark, Country Director of EasyPark Netherlands, explains: “Thanks to our cooperation with XPark, we offer our users more park- ing options.” Peter Peddemors, Managing Director of XPark, says: “With XPark, owners always know how busy their premises are. This allows them to make their empty spaces available to people who want to park at quiet times without any worries. The link with Easy- Park enables a huge group of parkers to use these spots. Which of course also makes the model a lot more attractive for our customers, the site owners.” ■ 10 Parking trend international | no. 1-2025